Last couple of years the number of the various Social Media events has exploded. Go back 5 years ago, and people would not even know the meaning of the phrase Social Media. Is it a printed paper from a Socialist Party? Of course as in any especially new industry there is good and wanabe good. So the quality of this Social Media events vary drastically. In general the more niche ones tend to be far more beneficial to the audience than the generalist ones. If you spend the evening hearing that YouTube has gazillion hours of content uploaded every second,... it is sensational, but with absolutely no value to your business. On the other hand if you her the industry expert of the industry you are in, talking how he utilises the Social Media, and where does it help him (and especially where not!) to do his job more effective – well that is something that WILL help you make you do your job better/ quicker, etc. This is where the value is – in learning about your own niche, and how to utilise Social Media web sites in your industry and geographical region.
 Recruiting using Social Media held yesterday in the Science Gallery, Trinity College was for several reasons a very unique event in our recruitment industry in Ireland so far. This was the first time a recruiter spoke to recruiters about how exactly is he doing it. The sourcing via the LinkedIn, Google search and Facebook was shown live (well screenshots really – since you know how internet connections are unpredictable!). It was the first time where a real hands on recruitment and sourcing process what shown and explained in detail.
What makes this different from anything else organised in recruitment in Ireland was that it wasn’t a Sales manager from LinkedIn on the stage pushing his product. It wasn’t a recruitment agency pushing their services. It wasn’t a co called Social Media expert selling his consultancy. There was no selling. There was just a showcase from a recruiter (Peter Costgrove)– on how he uses it and how the Social Media sites benefit him in performing his job – recruiting!
You are going to ask yourself – Why having an event like that really? Why revealing all your techniques? Why helping the people who compete for you for the same talent pool in the same market. To see the answer you can look at the slides – one of the closing slides have the question answered.
For those of you who were with us yesterday thanks for coming. For those who are reading this and wondering how could you miss it – well it wasn’t really advertised so do not blame yourself. There was more interest than the room could cater for so the next one will be some time in January 2011. There is still plenty of seats available for that. This post has not been rated yet.
Tags: recruitment industry, recruitment showcase, recruiter, media expert, media web, linkedin, industry expert, trinity college, google, recruitment agency, consultancy, niche, generalist, printed paper, geographical region, science gallery
September is always a ‘Boom Month’ in the recruitment volume. This one is no exception. Recession or not, jobs are still here. All the industry is still here, there are jobs to be done. Ok, construction might not be here as it was, but more or less, all the other industries are still booming in Ireland. Dell closed the Limerick plant, but IT didn’t really die here. Low paid manufacturing aspect of IT did, but instead we got Google hiring like maniacs! Literally.
It’s not that we did not work hard during the boom, but there are some of us that simply didn’t have to work hard at all. There was just so much work to choose from. Clients cuing for almost any type of service you could provide. Just remember, up until not long ago we used to cue for a taxi. Today taxis are cuing up, waiting in the line for a customer. And when they do get a customer, they work on retention. They give you their number, with the special discount codes and rates. They will do everything to make sure next time you need a taxi, you ring them as oppose stopping a next free one on the street. Taxi drivers are fighting for their market share today. They acquire you, and work on retention of their customers. Well we all need to learn from our taxi drivers.
There are jobs everywhere and in every industry right now. Crisis of the economy – Yes. Recession – Yes. Downturn – some will say yes, but I am not sure we are actually going ‘Down’ any more. Not for some time now. But jobs are still here.
It is harder to get a job today
Not only that far more effort is needed to get a job today, but it will also be harder to keep it. Simply more of you will be required from your employer. Harder work, and more hours. You will simply have to ‘produce’ more – since our salaries are still quite high compared to most of the Europe. If you are a taxi driver, you will have to put in more hours. If your job does not let you put in more hours since your shift ends, you will most likely have to work faster, and more efficiently. Regardless of what you do, you are very likely to have to work harder to keep your job.
Some will fail. Some will decide they do not want to work harder. Some will find out it simply does not pay to do it. Voluntary redundancies have been offered in most of companies since the recession started. Layoffs done quietly with a small numbers or staff or on a grands scales with the whole factories being closed and hundreds of workers ending up on the street became normal news. It is tough to stand all this bad news. We have more suicides today in Ireland than we ever had. One and a half every day on average. Times are tough. But jobs are still here. Make sure you like yours, since you will spend more time doing it from now onwards.
Sounds kind of like Germans? Perhaps, but nowadays that is required of us. If we want to keep living as we used to, and if we want this country to be the one we are proud of – we will have to work for it, and work hard for it. Currently rated 5.00 by 1 visitor(s)
Tags: salaries, economy, europe, taxi driver, cue, taxis, taxi drivers, dell, limerick, jobs, job, market share, downturn, recruitment, recession, google, ireland, boom
I got the link to the online questionnaire about the usage of the Social Media in Recruitment today. It is really interesting that people are actually studying the usage of the social media in recruitment as a postgraduate study on the universities in Dublin. The use of Social Media in Recruitment in Ireland
Thank you for taking the time to take part in this short research survey. We are investigating the current and future trends in the use of social media resources in Recruitment. This survey is part of a postgraduate research project ....(SHORTENED) ...Your participation is very much appreciated. I fall into the following category... (please select only one) - HR / Recruitment Professional (Employer)
- Recruitment Professional (Agency)
- Jobseeker
- None of the above
The use of Social Media in Recruitment in Ireland - Recruitment Professionals [Page 2/3] My opinion of the use of social media in recruitment is... - I don't think it has any use
- I don't know much about it
- It may have some limited uses
- It is becoming more and more important
- I think its a very useful tool
In Industries: - Human Resources
- Manufacturing, Supply Chain or Engineering
- Sales & Marketing
- Finance, Accountancy or Legal
- Science, Pharmaceutical or Healthcare
- Information Technology
- Other (please specify)
My organisation has the following number of staff - 1-5
- 6-10
- 11-50
- 51-250
- over 250
In a professional capacity, my organisation uses the following social media resources... (Tick all that apply) - LinkedIn Company Profile
- Twitter Page
- Facebook Company Page
- Company Blog
- None of the above
The use of Social Media in Recruitment in Ireland - Social Media Usage [Page 3/3] My organisation has successfully used the following social media tactics in a recruitment campaign... (Tick all that apply) - Active resourcing through LinkedIN
- LinkedIn job advertisements
- Posting job ads on Twitter
- Posting job ads to company Facebook page
- Paid advertising on Facebook
- Paid advertising on Google
- None of the above
If you use LinkedIn, how often would you log on? - Hourly
- Daily
- Weekly
- Monthly
- I haven't used it in a long time
- I don't use LinkedIn
If your organisation uses Twitter, how often does your organisation Tweet? - Hourly
- Daily
- Weekly
- Monthly
- It was set up but isn't updated much anymore
- My organisation does not use Twitter
If your organisation uses Facebook, how often does your organisation post updates to Facebook? - Hourly
- Daily
- Weekly
- Monthly
- It was setup, but isn't updated that much anymore
- My organisation does not use Facebook
If your organisation uses a company blog, how often would the company post a new blog? - Daily
- Weekly
- Every 2 weeks
- Monthly
- It was setup, but we haven't posted a blog in a while
- My organisation does not have a company blog
In my opinion, the most useful social media resources for recruitment is... (Rank 1 - 4, where 1 is the best) - Facebook
- LinkedIn LinkedIn
- Twitter Twitter
- Company Blogs
The use of Social Media in Recruitment in Ireland
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Tags: manufacturing supply, ireland recruitment, media resources, research survey, ireland social, resourcing, legal science, employer recruitment, hr recruitment, professional capacity, healthcare information technology, google, paid advertising, professional employer, engineering sales, professional agency, recruitment professionals, recruitment campaign, very useful tool, postgraduate research project
 Summer have started in Dublin, in case you didn't notice, and I went to town today. I went to town to meet Matt Cutts, who had a presentation about Google and actaully about the search engine optimisation. The Audience in the Google Office was really full, and interesting people attended. 50% business owners! That made me thinking that SEO is what businesses in Ireland are thinking about seriously at this stage.
So how was Matt Cutts show in Dublin Google office today?
It was,... a bit too American for my taste. A bit too much inspired by Steve Ballmer from Microsoft (in this earlier years). A lot of smiling, a lots of laughs, but only scratching hte surface of the real interesting topics. Ten again, it was geared to business owners - who do not reliably (need) to have the in depth knowledge on the real SEO issues.
Would I go again?
Yes as a business owner, no as a SEO expert.
The whole Matt’s exposure is an interesting example of the personal branding in front of the corporate branding that Google have put in place. matt is actually a spokesman for Google. He is the public speaker, and answer all the questions about how Google works. He never says anything - absolutely anything concrete really, and smiles a lot. He does show you the formula on how the Google Page Rank works, and then tells you that it is far less important than what Google thinks about your site. He uses words as 'Reputable Web Sites' and it is of course Google who decides who to choose as such. He talks about the importance of the links to your site, and then tells you also that it is far more important how Google 'feels' about those links? :)
No transparency in the way Google works makes them hated, but is also preventing people to abuse the Google algorithm, for their advantage.
It is funny actually that the most influential IT company has a single 'Front man' as their spokesman, and that they have chosen to brand him as a 'just another person' like any other one of us. He is not a CEO, not the owner, just a Joe Blogs from Google, that has a real job in Google, and also sometimes talks about his work to others. Google obviously understood that the Social Branding – trough Matt’s blog will work far better than sending the CEO around as a keynote speaker to the conferences (Does the name Steve Jobs ring the bell?)! This post has not been rated yet.
Tags: google, steve ballmer, search engine optimisation, google page rank, lots of laughs, actaully, matt cutts, reputable web, algorithm, business owners, dublin, front man, business owner, seo, office today, depth knowledge, corporate branding, interesting topics, spokesman, public speaker
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