 Summer have started in Dublin, in case you didn't notice, and I went to town today. I went to town to meet Matt Cutts, who had a presentation about Google and actaully about the search engine optimisation. The Audience in the Google Office was really full, and interesting people attended. 50% business owners! That made me thinking that SEO is what businesses in Ireland are thinking about seriously at this stage.
So how was Matt Cutts show in Dublin Google office today?
It was,... a bit too American for my taste. A bit too much inspired by Steve Ballmer from Microsoft (in this earlier years). A lot of smiling, a lots of laughs, but only scratching hte surface of the real interesting topics. Ten again, it was geared to business owners - who do not reliably (need) to have the in depth knowledge on the real SEO issues.
Would I go again?
Yes as a business owner, no as a SEO expert.
The whole Matt’s exposure is an interesting example of the personal branding in front of the corporate branding that Google have put in place. matt is actually a spokesman for Google. He is the public speaker, and answer all the questions about how Google works. He never says anything - absolutely anything concrete really, and smiles a lot. He does show you the formula on how the Google Page Rank works, and then tells you that it is far less important than what Google thinks about your site. He uses words as 'Reputable Web Sites' and it is of course Google who decides who to choose as such. He talks about the importance of the links to your site, and then tells you also that it is far more important how Google 'feels' about those links? :)
No transparency in the way Google works makes them hated, but is also preventing people to abuse the Google algorithm, for their advantage.
It is funny actually that the most influential IT company has a single 'Front man' as their spokesman, and that they have chosen to brand him as a 'just another person' like any other one of us. He is not a CEO, not the owner, just a Joe Blogs from Google, that has a real job in Google, and also sometimes talks about his work to others. Google obviously understood that the Social Branding – trough Matt’s blog will work far better than sending the CEO around as a keynote speaker to the conferences (Does the name Steve Jobs ring the bell?)! This post has not been rated yet.
Tags: google, steve ballmer, search engine optimisation, google page rank, lots of laughs, actaully, matt cutts, reputable web, algorithm, business owners, dublin, front man, business owner, seo, office today, depth knowledge, corporate branding, interesting topics, spokesman, public speaker
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