- • Contributed to the design and implementation of a successful marketing plan which increased sales by 30%.
• Devised online and offline campaigns incorporating search engine marketing, e-mail marketing, social networking, offline media advertisement, promotional events, trade shows.
• Developing online marketing strategy targeting website traffic growth (SEO, PPC) and improved Google ranking.
• Event planning for 1st St Patrick’s International Salsa Festival in the Radisson Blu Royal Hotel (13th and 14th March 2010). 25 international artist, 250 participants, 40 workshops, 3 parties, 2 shows.
• Manage active role in cultural events: Festival of World Cultures, Dun Laoghaire, Temple Bar Culture Night.
• Improve visibility of company image through free demonstrations (Dundrum Shop Dine & Dance Saturday Extravaganza), trade shows (Bride of the Year Show RDS 2009) - Marketing Executive (voluntary based, part-time)
Cuban Salsa Ireland
October 2008 - Present (3 years)
- • Project managed the successful adaptation of the group consolidation model to country specific needs, which facilitated more accurate reporting.
• Established effective communication with functional teams at local, EMEA regional and global levels.
• Improved timing and relevance of group reporting.
• Provided monthly financial reporting of results to Regional and Global management in a timely and accurate manner.
• Budget coordination with Strategic Planning and Budget departments. - Business Consultant/Analyst
CEMEX
October 2007 - November 2009 (2 years)
- • Implemented projects for new business model on SAP platform (2 full life cycles in UK and Ireland)
• Project coordinated data migration during large roll-out of a business model with tight deadlines involving 5 process teams, 50 people
• Coordinated end user training and process design with key role owners
• Delivered solutions to country specific requirements
• Implemented cross – functional processes and provided effective post-implementation support for the operation - Consultant in Development
CEMEX
October 2005 - October 2007 (2 years)
- • Carried out market research for potential clients intending to expand their activities in the CEE region
• Managed tailor made proposals and selling high priced exhibition spaces and sponsorship packages for Senior Executive Business Events
• Acquired knowledge in sales and market research: delivering effective sales pitch, dealing with rejections, industry specific lead qualification, business development, gaining insight to event management. - Sales Representative
Marcus Evans
May 2005 - October 2005 (6 months)
- • Provided operational support to the Managing Director of Outdoor Marketing & Advertising company (Part of Clear Channel Group)
• Assisted in acquisition of the neon sign division from Multireklam Hungarian Advertisement Company and coordinated the setup of the CEE regional office based in Budapest in a cost-effective manner
• Coordinated outsourced accounting and payroll functions, vendor and subcontractor relations and billing procedure, negotiated maintenance contracts, technical production.
• Established effective communication with clients and subcontractors - Executive Operations Assistant
DEFI Group
May 2004 - May 2005 (13 months)